Blog
Comical and informative, L.O.F.T GOLF is here to keep you entertained!
Why you don’t mess with the staff at the D.R. Resort!
Every Monday night, our resort in the Dominican Republic has a huge V.I.P. Welcome Party and show. To direct guests to the party they put out several signs to show the way. On a previous trip, about a year ago, some of the people decided it would be funny to “steal” all the V.I.P. Party signs and put them into our friend Mark’s bedroom and throughout the villa. Although I was not a part of the original trip, as well as several since, I’ve always heard the stories. The staff at the resort promised to get even with the group on this...
read moreMurphy’s Laws Of Golf
Murphy’s Laws Of Golf These are very, very accurate… Golfers who claim they never cheat, also lie. A two-foot putt counts the same as a two-foot drive. Never wash your ball on the tee of a water hole. There is no such thing as a friendly wager. The stages of golf are Sudden Collapse, Radical Change, Complete Frustration, Slow Improvement, Brief Mastery, and Sudden Collapse. The only sure way to get a par is to leave a four-foot birdie putt two inches short of the hole. Don’t play with anyone who would question a 7. It’s...
read moreLast day regrets!
So, as I stated, I left work early today to cut my grass. Sure, I’m well aware of the predictions that the ‘rapture’ is coming tomorrow, May 21, 2011, and I just wasn’t willing to get sucked off this planet with my yard a mess! You see, we’ve had 7” of rain, in CT, over the past 10 days and cutting the grass was just not a possibility, and I was runnin’ out of time! That being said, thanks to a large lawn, a John Deere tractor and a couple of cold Bud Lights, I was able to contemplate my regrets, on this, our last day on...
read more“Pro Golfer” Clint Moody is a FRAUD!!! (allegedly)
It is with extreme displeasure that I am writing this post, but feel I need to to prevent other innocent people being hurt, so here it goes… Almost a year ago, we were approached by Clint Moody, for sponsorship. I listened to Clint’s proposal with interest as he spoke about the 59 he shot, the tournament he’d just won and the many tournaments that he had won, or placed in the top 10. Clint went on to explain that he was a major deal on the tour earlier but had drug and alcohol problems and walked away from golf. I was...
read moreThe Creation of L.O.F.T. GOLF, Installment 11, The Win McMurry Photo Shoot!
Installment 11, The Win McMurry Photo Shoot! We had finalized our plans for our photo shoot with Win McMurry. She requested that we do the shoot in Wilmington, NC. That’s where Win grew up and she’d be back there visiting her family in August. Her family are members of a very prestigious, private country club and she’d be able to get us full access for our photo shoot. That sounded great to me, so I headed down to Wilmington. I arrived the day before, and seeing I never learn, I checked into a really bad motel, yup, once again, with...
read moreThe Creation of L.O.F.T. GOLF, Part 10, The Wonderful Win McMurry!
Installment 10, The Wonderful Win McMurry! Once we came to the realization that the world was not going to learn about us from the Golf Shopping Network, we got back to work figuring out a way to let the world know that we’d created the “greatest golf apparel company on the planet”! We had a meeting to discuss our past marketing efforts, as well as what we needed to do going forward. We revisited all of our previous efforts and came to the realization that, perhaps, we should look into something that would work! Everyone that had...
read moreInstallment 9, Golf Shopping Network, Lauren Thompson and Marketing!
Installment 9: Golf Shopping Network, Lauren Thompson and Marketing! While we were at the 2009 PGA Merchandise Show, several people stopped by our booth representing the brand new Golf Shopping Network (GSN). I took the time to speak with one of their people. They were creating an entire network for golf products, based off the very successful Home Shopping Network (HSN). The concept was great, unfortunately, way out of our budget. Later in the month, while back at the office, I was contacted by a representative of GSN. He explained that...
read moreInstallment 8, I guess there’s no ‘open’ sign on a website! I was well into this chapter when I realized that I never did explain why we don’t own loftgolf.com, and it’s a great story! I mentioned earlier, when researching our L.O.F.T. GOLF idea, there was a L.O.F.T. GOLF in existence. When we decided to go after the brand, I contacted the owners of loftgolf.com. I explained what we were doing and mentioned, since they hadn’t update their site in years, we would be interested in purchasing their domain name. I spoke to one guy,...
read moreThe Creation of L.O.F.T. GOLF, Part 7, It’s Show Time!
Installment 7: It’s Show Time! We were very excited as we headed to the opening day of the PGA Merchandise Show. As we walked through the entrance, we saw our great looking signs atop the revolving kiosk. We headed to our little booth in the back, passing by the biggest names in golf apparel. We arrived at our booth, made a few last minute changes, and we were ready! The show opened at 10:00, and we were ready! Our friend, Bill, joined us to help out and the three of us stood there…ready. The show is so big that it took the masses...
read moreThe Creation of L.O.F.T. GOLF, Part 6, The PGA Merchandise Show!
Installment 6 The first thing we learned about the PGA Merchandise Show was the price you pay for the ‘real estate’ is just the beginning! We knew that you only had one chance to make a first impression, so we stepped up! The entry corridor at the Orange County Convention Center was the point that everyone had to enter the show. A company has a huge, revolving kiosk that holds product flyers, etc. I knew we had to have a presence there, so I sent another check. The company had offered three illuminated signs that would be produced...
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